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Digital Marketing .

SEO Audits

A website SEO audit serves as the foundation of your SEO plan.

For the best results and insight into your website, our SEO team uses a variety of SEO tools. With these resources, we can take a multi-pronged approach to your website SEO audit and provide your organization with a competitive SEO strategy for capturing more traffic and revenue from search engines.

For the best results and insight into your website, our SEO team uses a variety of SEO tools. With these resources, we can take a multi-pronged approach to your website SEO audit and provide your organization with a competitive SEO strategy.

As a part of your SEO audit, your dedicated account manager will look at the following:

  • Your website
  • Your website analytics data via Google Analytics
  • Your Google Search Console data
  • Your competitors

SEO Optimizations

From on-page SEO to off-site SEO to technical SEO, our managed SEO services deliver. Since Palette Concept maintains in-house SEO specialists, it’s easy for our team to optimize your website, grow your backlink profile, and improve your technical optimizations.

You can also track our SEO efforts via our in-house project management software. With our software, it’s easy to see when an SEO task happened, how it’s impacted your revenue pipeline, and what is happening next to improve your SEO performance.

Here’s what you can expect from our SEO optimizations:

  • Increase rankings, traffic, and conversions for existing URLs
  • Rank for more competitive keywords on search engines via a stronger backlink profile
  • Improve website usability via a faster page speed and lower load times

SEO Strategy

You get more than an SEO expert with Palette Concept professional SEO services — you get a complete marketing team. With a team of experts on your side, from business consultants to content marketers to web developers, your business can build a revenue-driving SEO approach.

The result? A comprehensive strategy that pushes towards your company’s biggest goals for growth, like opening a new location or launching a new product, while taking the pressure off you to deliver an A-Z strategy for dominating the search results.

When it comes to developing a successful SEO strategy, we take a collaborative approach and learn about your:

  • Company-wide objectives
  • Market changes in your industry and in SEO
  • Additional marketing efforts, like PPC, social media marketing, and content marketing

How We'll Help

Strategies

Want to execute, but aren’t sure about the first step? We’ll build a fully customized strategy to help you reach your audience where they are. From social to search, we can help you get results.

Reporting

We’ll help you set up custom reports and analytics dashboards that get you the data you need to make decisions. Complex integrations and novel solutions are our specialty.

Playbooks

Need help getting your team on the same page? We’ll help you craft playbooks that solidify your approach, tone, messaging, and philosophy. This document will streamline internal processes to ensure your team is in lockstep. Whether it’s SEO best practices or social media messaging, we’ve got you covered.

Audits

We’ll audit your digital marketing presence to help you understand what needs to be done. We dig into design, usability, technical SEO, accessibility and analytics giving you actionable insights to help you make the most of your digital presence.

Collaboration Meetings

Our team will meet with you as frequently as you wish to help you improve your digital marketing presence and results. We can focus on channels, KPIs, or creativity, bringing our knowledge of best practices to help your brand grow.

Digital Marketing Training and Workshops

We’ll work with your team to set you up for success. In these hands-on sessions, we present customized insights and trainings that will help you execute independently. Plus we’re there to answer any questions or troubleshoot challenges with your strategy.